PRODUCT DESIGN
WE THINK
Product Design is a creative1, engaging2 process3 for making4 artefacts5.
Creative: resulting from originality of thought, expression, etc.
Engage: to occupy the attention or efforts of (a person or persons).
Process: a systematic series of actions directed to some end.
Make: to bring into existence by shaping or changing material, combining parts, etc.
Artefact: any object made by human beings, esp. with a view to subsequent use.
Product Design is a very broad discipline that prepares you for a career as an Interaction, Vehicle, Industrial or Service Designer also as a Design Researcher, Consultant, Designer Maker and Modeller.Even more diverse outcomes include Naval Architect, Retailer, Curator, Design Manager, Materials Consultant, Ethnographer, Journalist, Film Maker, Exhibition Designer, Patent Lawyer, Artist, Financial Services Developer, Appropriate Technologist, Mobile Applications Developer, Theatre Designer, Project Manager, Brand Manager, Fashion Designer, Marketing or Packaging Designer.
Product Design is a process that is made up of many steps, methodologies and techniques that are all creative and engaging. This means that we demonstrate and develop creative research approaches. Concept development is inspired by people and is proved by people. Prototyping and making things actively uses the workshop and involves manufacturers and suppliers.
Product Design is for making artefacts. We love talking and thinking about products and sketching and prototyping is really good fun but we really like to make things as close to the real thing as possible. Great product ideas aren’t as engaging as great products.